Impact Authority – Scaling a PR Agency to Multi-Million Revenue With Outbound
Client: Impact Authority – a global PR agency helping entrepreneurs and businesses get featured in top-tier media outlets.
Industry: PR & Marketing Services
Challenge: Despite strong results and an excellent reputation, Impact Authority relied heavily on inbound leads and referrals. Growth was inconsistent, and scaling required a predictable, repeatable outbound system to reach new markets and book qualified sales calls at scale.
Our Approach:
Prospect Labs built a complete outbound infrastructure from the ground up for Impact Authority:
- Conducted deep ICP research to identify high-value prospects — founders, CEOs, and marketing decision-makers most likely to benefit from PR services.
- Engineered high-deliverability cold email systems with domain rotation, inbox warm-up, and advanced tracking.
- Crafted multi-variant personalized messaging and sequenced campaigns across cold email and LinkedIn.
- Implemented continuous testing to optimize subject lines, messaging angles, and timing.
Results:
- Delivered a consistent pipeline of qualified leads across multiple verticals.
- Booked hundreds of sales calls with decision-makers in agencies, SaaS, and personal branding niches.
- Helped Impact Authority scale from an unpredictable client flow to a multi-million-dollar annual revenue business.
- Enabled expansion into new markets and geographies through scalable outbound systems.
Key Takeaway: This campaign proved how outbound, when engineered properly, can transform even a referral-driven agency into a predictable growth machine. Today, Impact Authority continues to scale using the Prospect Labs system.
Ready to Get Such Results and Fill Your Pipeline With Qualified Leads?