Most contractor marketing is aimed at strangers. New ads, new SEO, new ways to reach people who’ve never heard of you. Meanwhile, two groups of people who already know you are sitting untouched: the leads who went quiet, and the…
The best time to reach a homeowner is the moment they type “plumber near me” or “roof repair [your town]” into Google. They have a problem, they want it fixed, and they’re about to pick someone. If you show up…
You finish a job. The customer is thrilled. They shake your hand and say, “I’ll definitely leave you a review.” They mean it. And then they don’t. Not because they changed their mind. Because life got in the way, they…
When contractors think about marketing, they usually think about one thing at a time. A new website. Some Google ads. A push for reviews. A Facebook page. Each one helps a little. But none of them fixes the real problem,…
Most contractors know they miss calls. What they don’t see is what happens next, because by the time they call back, it’s already over. So let’s walk through it, minute by minute. A typical Tuesday 6:52 PM. A homeowner notices…
You paid for a website. It has your logo, some good job photos, a list of services and your phone number at the bottom. It looks professional. Nobody has ever complained about it. And yet you can’t point to a…
